This is going to be a hard truth to swallow, so brace yourself. Even though you’ve written something you’re convinced is a one-of-a-kind piece – and it may well be – that’s not the way you want to sell it to literary agents and publishers.

The literary industry is, first and foremost, an industry. It exists to make money. Sure, it does so by managing the work of authors, which is pretty great. But it is, essentially, a profit machine.

Profit machines are not designed to take risks. On one level, agents and publishers are looking for the next fresh voice. They love books! They love reading and they love authors and they are always on the hunt for writing that speaks to them in some new way.

However, they must be reassured that there is some precedent for whatever it is you’re submitting to them – especially a precedent that sold well.

Name Dropping is Not Only OK…

When composing your query letter, you’ll make a stronger case for yourself if you place your book into a recognizable context. For example: “My thriller, Miles to Go Before I Die, explores territory familiar to readers of David Baldacci and Harlan Coben, but with a surprising main character: a flight attendant with a gambling addiction who finds herself thrown into a world of global intrigue.”

Damn. That sounds good. Maybe I should write that book! But note what I did in that description. I invoked the names of two best-selling authors, thereby associating myself with them and hinting that my writing is as good as theirs. Hinting. Then I drop a twist into it, by telling them about my main character. A flight attendant with a gambling addiction? If nothing else, it should make them curious.

The book does not have to be just like those written by Baldacci and Coben. The phrase “explores territory familiar to” is sufficiently vague.

What I’ve done here is to let the agent or publisher know that there is an existing readership for my book. Baldacci, Coben and other successful authors of thrillers have laid the groundwork for it and built up a community of readers who love thrillers. In other words, I am telling the publishing industry that my book is likely to make money. Is that guaranteed? Of course not – but the people I’m querying already know that. What they want to know is that profit is likely.

(Note: I’ve used a fiction example here, but this strategy can be used with nonfiction as well.)

Send a Signal

In the example above, I’m also demonstrating that I have some understanding of how the publishing industry works. I am sending a signal that the agent or publisher will not be dealing with some amateur who is trying to sell them a poorly written book.

The point of a query is to get agents and/or publishers interested enough to request your manuscript. They cannot afford to waste time and energy on a book that will probably not appeal to readers. Even if what you’ve written is unique, dropping names and mentioning genres will place your book in a recognizable – and intriguing context. It will increase your chances of having your manuscript read by decision-makers in the publishing industry.