Keeping Track of Submissions

The why is easy. You want to keep a record of the people, companies, theatres etc. that you have sent your work to – or sent a query letter to – so that you don’t:
• Duplicate submissions (which will waste your time and piss the submittees* off)
• Miss submitting to someone you should submit to (which may prevent you from getting published or produced)

I recommend using an Excel worksheet. It’s easy to use and does everything you need it to do. If you have another program that you prefer, use it. There is no one way to do this.

What should your spreadsheet include?

• The name of your work – this can either be a column, or you can have an entire tab devoted to one work.
• The name and title of the person or company or organization you’re submitting to.
• The name of the publishing company, theatre company, publication or whatever organization it is that you are sending to.
• What you’re sending. Is it a query letter? The first ten pages or three chapters? A synopsis? What goes in this column will depend upon what the submittee says he or she wants you to send. You can find this information on the company’s website. Do not ignore it. If a literary agent wants a synopsis and the first five pages, do NOT send the entire novel or nonfiction book because it is so brilliant, so well-written THAT YOU ARE CERTAIN the agent will want to read the entire thing, not just five pages. If the agent likes those pages, he or she will ask to see the entire manuscript. Disregarding instructions is a BIG red flag; you are letting the agent know that you will be difficult to work with. Likewise, if a publisher says they don’t accept unagented work and you don’t have an agent, don’t send to them out of an overabundance of confidence. It will be a wasted effort.

You may NEVER get a response

Sadly, many cells in this column will stay blank. You often won’t hear back from agents or publishers – even those who say they are open to submissions. Accept that fact right now, so you won’t pine away for an acknowledgement that you exist. That you write. Some agents will answer you, but that will almost always take a looooooong time. Agents get a lot of submissions. Don’t think about that. It will only depress and discourage you. If you are determined to be a writer, write and submit. Rinse and repeat. Screw the competition.

If you actually DO get a response-

Keep notes about them. I might write something like: “nice rejection email – it’s in agent folder.” That tells me to check that email I saved the next time I submit a (different) work to that agent. I might use the comments in their email, to remind them that they liked my writing the last time. “I appreciated the positive feedback and constructive criticism you gave me on my novel, ‘Palm Tree Pipe Dreams.’” With that, I am reminding the agent that even though they did not decide to represent me, there was something about my writing that they liked. If an agent absolutely HATED my work (and they will rarely admit to that), I jot that down, too, so that I don’t waste time sending to them in the future.

Other things to keep track of

Make note of things you learn that will save you time and effort going forward. Things like:
• Ms. QPOEIREWPOIU is no longer with this agency.
• This agency is no longer in business.
• This agency says it no longer accepts submissions.
Like that. Information that will help you going forward.
A lot of the above is relevant for fiction, nonfiction, short stories, plays and other creative endeavors. You can also keep a spreadsheet when applying for paid writing assignments or for full- or part-time writing jobs.

Why You Should NOT Pitch Your Work as Unique

The literary industry is, first and foremost, an industry. It exists to make money. Sure, it does so by managing the work of authors, which is pretty great. But it is, essentially, a profit machine.

Profit machines are not designed to take risks. On one level, agents and publishers are looking for the next fresh voice. They love books! They love reading and they love authors and they are always on the hunt for writing that speaks to them in some new way.

However, they must be reassured that there is some precedent for whatever it is you’re submitting to them – especially a precedent that sold well.

Name Dropping is Not Only OK…

When composing your query letter, you’ll make a stronger case for yourself if you place your book into a recognizable context. For example: “My thriller, Miles to Go Before I Die, explores territory familiar to readers of David Baldacci and Harlan Coben, but with a surprising main character: a flight attendant with a gambling addiction who finds herself thrown into a world of global intrigue.”

Damn. That sounds good. Maybe I should write that book! But note what I did in that description. I invoked the names of two best-selling authors, thereby associating myself with them and hinting that my writing is as good as theirs. Hinting. Then I drop a twist into it, by telling them about my main character. A flight attendant with a gambling addiction? If nothing else, it should make them curious.

The book does not have to be just like those written by Baldacci and Coben. The phrase “explores territory familiar to” is sufficiently vague.

What I’ve done here is to let the agent or publisher know that there is an existing readership for my book. Baldacci, Coben and other successful authors of thrillers have laid the groundwork for it and built up a community of readers who love thrillers. In other words, I am telling the publishing industry that my book is likely to make money. Is that guaranteed? Of course not – but the people I’m querying already know that. What they want to know is that profit is likely.

(Note: I’ve used a fiction example here, but this strategy can be used with nonfiction as well.)

Send a Signal

In the example above, I’m also demonstrating that I have some understanding of how the publishing industry works. I am sending a signal that the agent or publisher will not be dealing with some amateur who is trying to sell them a poorly written book.

The point of a query is to get agents and/or publishers interested enough to request your manuscript. They cannot afford to waste time and energy on a book that will probably not appeal to readers. Even if what you’ve written is unique, dropping names and mentioning genres will place your book in a recognizable – and intriguing context. It will increase your chances of having your manuscript read by decision-makers in the publishing industry.